Slide 12 Detail: Go-To-Market

ASF should earn trust through high-touch engineering pilots before scaling into broader SaaS or enterprise adoption.

Main Point

The route to market is land, learn, prove, and expand.

Initial Channels

• Consultancies: fast expert feedback and visible workflow pain.
• Tier-1 suppliers: repeatable safety and cybersecurity workflows.
• Technical content: demos, articles, webinars, and workshops that build credibility.
• Pilot expansion: start narrow, prove value, then expand across workflows and teams.

Pilot Relevance

The first pilots should prioritize learning quality and referenceable workflow proof over broad rollout size.

Related: Pilot & Design Partner Proposal, Target Customer Segments.